We collect and use your data for the following purposes:

• Purchase processing and account management
• Special offers on products, services, and recommendations by email which you might like regardless of whether you have subscribed to our newsletter. Following legal stipulations, for us to obtain your correct product interests, we preferentially use your previous shopping and interest data that you have shared with us.
• Vouchers: We use your data submitted when ordering to issue and redeem vouchers. For fraud prevention this also includes the recording and processing of the data connected to vouchers.
• Product development, scientific research (such as machine learning, artificial intelligence, and deep learning) and market research, optimization of business processes and personalized advertising.
• As a precaution, we may send your data to credit reference agencies with every order to prevent fraudulent purchases.
• We share your address, email address and phone number with shipping carriers, shipping service providers as well as email and sms gateway providers for the delivery of your order.
• Information about Social Media channel: by using social media (e.g. by signing onto our website using your Facebook, Twitter, Instagram,… log-in), you may give us permission to access your information in that social media channel or in other services. It would enable us to obtain information and content from those accounts. The information we obtain depends on your settings for that service or their privacy policies. Thus, you should always regularly check what those are.
• Information about Social Media Fan Pages: upon every interaction on our social media pages like Facebook and Instagram, our social network operators record your usage via cookies and other similar technologies. Fan page operators can also view general and demographic statistics like age, gender, and region of our fan page visitors. The social network operators determine the nature, purpose, and scope of processing your social network.
• Third Parties and Links: We may pass your details to other companies in our group. We may also pass your details to our agents and subcontractors to help us with any of our uses of your data set out in our Privacy Policy. For example, we may use third parties to assist us with delivering products to you, to help us to collect payments from you, to analyze data and to provide us with marketing or customer service assistance. We may exchange information with third parties for the purposes of fraud protection and credit risk reduction. We may transfer our databases containing your personal information if we sell our business or part of it. Other than as set out in this Privacy Policy, we shall NOT sell or disclose your personal data to third parties without obtaining your prior consent unless this is necessary for the purposes set out in this Privacy Policy or unless we are required to do so by law. The site may contain advertising of third parties and links to other sites or frames of other sites. Please be aware that we are not responsible for the privacy practices or content of those third parties or other sites, nor for any third-party to whom we transfer your data in accordance with our Privacy Policy.
• Newsletter: Once you register for a newsletter service, you are entitled to receive the service-specific newsletter and other topics dealt with by individual newsletters.
• Competitions and lucky draws: For any competition we use the data to notify winners and advertise our offers. You can find more details where applicable in our participation terms for the respective competition.

We store your data as long as it deems necessary for its purpose, especially for the fulfillment of our contractual and legal obligations. Your data may also be stored for particular purposes, including defense against legal claims as long as the law allows it.

If you are resident of the EU: You have the following legal data protection rights under the relevant legal conditions: Right to information (Article 15 GDPR), right to deletion (Article 17 GDPR), right to correction (Article 16 GDPR), right to restriction of processing (Article 18 GDPR), right to data portability (Article 20 GDPR), right to complain about a supervisory authority (Article 77 GDPR), right to withdraw consent (Article 7 (3) GDPR) as well as the right to object to particular data processing measures (Article 21 GDPR). If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: [email protected]

Our website uses the following cookies:

• Order and interface related cookies like language, location, products in the cart, products in wishlist, marketing pop-ups, login… (1 day up to 10 years)
• Advertising related cookies like the content you viewed, the links you followed and information about your browser, device, and your IP address. Sometimes limited aspects of this data will be shared with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners, meaning that when you visit another website, you may be shown advertising based on your browsing patterns on our website.
• Facebook and Google Custom Audiences to deliver interest-based ads to website visitors on Facebook and Google based on email addresses that we have collected. If you want to know more regarding Custom Audiences please visit: https://www.facebook.com/business/help/341425252616329?id=2469097953376494/ or https://support.google.com/google-ads/answer/9069938?hl=en for more details.
• Google Analytics to distinguishing users and to collect data about number of visits and user journey (1 day up to 10 years)
• Lucky Orange analytics improves overall customers’ experience regarding usability and helps detecting fraud purchases. Lucky Orange may record mouse clicks and movements, as well as scrolling activities. Each user's privacy is maintained on our website. Lucky Orange does not record or make visible any personal customer details or data entries. If you want to know more regarding Lucky Orange and your data privacy please visit: https://privacy.luckyorange.com/ for more details.
• We collect, process and use the information provided by you via Zendesk Chat for the processing of your specific request. Cookies are used to record your visits and anonymous data about the use of the website. If you want to know more regarding Zendesk Chat and your data privacy please visit: https://www.zendesk.com/company/customers-partners/privacy-policy/ for more details.

When visiting our website, cookies are already set, but we only use those if you continue to engage with our website. Allowing cookies is a prerequisite for using our website to ensure full functionality. Should you not want to allow us to use data collected via cookies, using any of our services is prohibited.

There might be changes to our privacy policy to further the development of our websites and applications to enhance our services. We recommend you have a read of the Privacy Policy from time to time.

Reach out to our Privacy Team for general questions on privacy and in order to exercise your data protection rights by sending an email to [email protected]
The Responsible Party in regards to the Privacy Policy is outlined with its conditions in the Terms & Conditions, section “Conclusion of Contracts”.