K-beauty has always been ahead of the game when it comes to beauty & makeup. The world owes to the Korean beauty industry the many skin care & makeup innovations we now enjoy such as BB creams, cushions & masks. Women are always on the quest on how to melt-proof their makeup. Enabling makeup to wear longer under different weather conditions has always been a big challenge. This is why nowadays, setting sprays and powders abound in stores in hopes of helping countless women create gorgeous makeup looks that last all day. With all these efforts to help women make their looks invincible to sweat and fading, leave it to our Korean sisters to be, once again, ahead of the game. JAMSU is a new beauty hack that is taking the beauty world by storm. read more

K-beauty has always been ahead of the game when it comes to beauty & makeup. The world owes to the Korean beauty industry the many skin care & makeup innovations we now enjoy such as BB creams, cushions & masks. Women are always on the quest on how to melt-proof their makeup. Enabling makeup to wear longer under different weather conditions has always been a big challenge. This is why nowadays, setting sprays and powders abound in stores in hopes of helping countless women create gorgeous makeup looks that last all day. With all these efforts to help women make their looks invincible to sweat and fading, leave it to our Korean sisters to be, once again, ahead of the game. JAMSU is a new beauty hack that is taking the beauty world by storm.

JAMSU is a makeup "baking" technique that involves dunking your fully made up face, covered in powder and into a bowl of cold water for a few seconds. As with any technique, practice makes perfect. Of course, let us not forget that great looks always start with great skin. So always start with properly cleansed & moisturized skin. On the one hand, some might find doing jamsu to be weird, messy and time consuming. On the other hand, there are a growing number of women who beg to differ. Even celebrities like Bella Hadid are swearing by Jamsu simply because the effects are mind-blowing. That alone is reason enough to try this beauty hack.

1. After your morning skin care routine, apply your base makeup as usual: primer, concealer, and foundation.
2. Apply a thin layer of powder all over your made-up face. Some use baby powder and some use translucent powder for this. There are some who have attested that translucent powder is so much better for JAMSU than just ordinary baby powder. It gives a finer, smoother finish.
3. Submerge your face in a bowl of cool water with a few ice cubes for 15-30 seconds.
4. Let your face dry. Gently pat off the excess moisture with a clean towel.
5. Go on and do your blush, eye makeup, highlight & contour.
6. The result: Flawless face with an airbrushed finish, sweat-proof & budge-proof makeup that lasts all day!

JAMSU is a technique that takes some getting used to. The process of dunking your made-up face in cool water seals in all the makeup goodness. Your makeup gets "baked" into your skin. Those women, whose usual problem is how to prevent makeup from sliding off their faces by midday due to oiliness, will find JAMSU extremely useful. So don't just take my word for it, try JAMSU and see how well it works for yourself!

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