Beauty fans from around the world love Korean Beauty. But what makes K-Beauty products & their routine so unique and effective?

South Korean beauty products are said to be 7 years ahead of the rest of the world thanks to intense government investments in R&D. Did you know that BB creams, sheet masks, and the cushion compact all originated in Korea? Hungy for innovation, Korean Beauty Brands keep improving their formulas to get closer and closer to the perfect complexion.

Korea is the epicentre of fusing hi-tech formulas with natural ingredients such as snail mucin & volcanic scoria. They do not only deliver results that were never seen before, but they are also gentle to your skin. Instead of using alcohol, like Western brands, they use glacial water or maple water extract that do not cause irritations.

You must have heard about the 10-step korean skin care routine. It's a huge trend! You might think it's really time consuming, but don't worry Korean skin care routine only takes about 15 minutes, as not all steps are performed daily. And it's really worth it! Getting porcelain-like skin is all about cleansing, targeting skin issues, and protecting your skin. This is exactly what the 10 step Korean skin routine does.

Egg soaps, tomatoes, bunny's or funny sleeping masks, we just love their eye-catching & too-cute-for-words packaging! However, don't think it's just fun, all products have passed a vigorous testing processes.

The Korean skin care market is really competitive, forcing the companies to keep the prices down. Yay! However, they would not ever sacrifice the quality.