Asia's next big Trend: Foot masks. Really? It might sound silly at first, but when you think about it again, it makes perfectly sense. We are standing on our feet all day long. Calluses, cracked heels are just totally unattractive. So taking care of our feet has to be a priority!

But what in earth is a foot mask? It is a treatment that rejuvenates your feet by exfoliating dead skin cells, while hydrating & … read more

You must have heard about snail creams!? It's a huge trend in South Korea & Asia, and slowly making its way in the US & European market. But, you might think: Ugh gross! Well, read on & we are pretty sure that we can convince you that using this snail cream has lots of benefits for your skin ;-) And you might even have to admit that snail mucin is not gross as you thought!

Actually, there's nothing new about using snail mucin. In ancient Greece snail mucin was used to reduce skin inflammation. Meanwhile, in South America it was accidentally discovered by farmers carrying snails to France. They noticed that their hands have become smoother, softer & younger-looking. read more

It's official: Air Cushions are the hot trend this year. If you ask yourself now what an air cushion foundation is – basically it is a BB cream in compact form. IOPE's famous air cushion foundation sells every six seconds! Unbelievable, right? But what makes Air Cushion Foundations so popular?

If you only got a minute or two for makeup & like to carry your foundation with you, Air Cushion Foundations are the best choice for you! A few pats onto your skin will give you a radiant and smooth no-makeup look. The kind of look that gets you the skin compliments you live for! read more