K-beauty has always been ahead of the game when it comes to beauty & makeup. The world owes to the Korean beauty industry the many skin care & makeup innovations we now enjoy such as BB creams, cushions & masks. Women are always on the quest on how to melt-proof their makeup. Enabling makeup to wear longer under different weather conditions has always been a big challenge. This is why nowadays, setting sprays and powders abound in stores in hopes of helping countless women create gorgeous makeup looks that last all day. With all these efforts to help women make their looks invincible to sweat and fading, leave it to our Korean sisters to be, once again, ahead of the game. JAMSU is a new beauty hack that is taking the beauty world by storm. read more

Properly applied eyeliner can spell the difference between looking fresh, well-groomed & more “awake” as opposed to looking blah, tired & sleepy. After learning what eyeliner can do to enhance your eyes in the previous post, it's time for other brilliant eyeliner hacks that you can use for those days when you're in a hurry & those days when you need a little something extra. read more

You can see it on the runways, red carpets & in all beauty blogs these days: that fresh, natural, just-out-of-the-shower look. There are good reasons for craving dewy skin. It makes you look feminine and natural. Plump hydrated skin is also a sign of youth and good health. read more